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NGO "Healthy Nutrition" stands for new food labelling
in Russia.

 

The new food labelling initiative is a project run by NGO National research center "Healthy Nutrition".

The main aim of the project is to adapt on the national level new labeling regulations that will provide all the essential information to the consumer to make healthy food choices and will benefit the producers of high quality, sustainable goods.

 

 

 

NGO National research center "Healthy Nutrition" has published results of the nation-wide survey concerning food labels in 2015. 

 

NGO National Research Center «Healthy Nutrition» undertook a nation-wide survey on how Russians perceive food labeling. More than 70% of the population read food labels and interested in consuming safe and quality food. The population wants to have mandatory food labeling and see the need to change it.

 

Survey demonstrated that the existing system of food labeling is obsolete and does not meet the needs and interests of consumers. They need new instruments to select high-quality and healthy food.

 

The survey was conducted in 9 regions: Central, Volgian, Siberian, Southern, North-Western, Urals, North-Caucasian, Far Eastern and Crimean. The sample included residents of big cities, oblast centers and rural population.

 

More than 70% of participants notice the product information on the label. The vast majority (90%) watches for the expiration date. 63% pays attention to the production date and the ingredients. More than one-third of consumers notice the weight and volume. A little less than one-third looks at the country of origin, trademark and GOST compliance. Less than 10% of the participants pay attention to the energy and nutritional value. Only 6% is interested in the macro- and microelements.

 

Women pay more notice to food labels than men: 79% vs 58%. Therefore almost half of the men in Russia is not interested in food information. For them expiration date is the most important information: 87% of men check it every time. Only 6% of men (and 13% of women) watches the nutritional value and the number of calories.

 

«Expiration date, the date of production and weight are not the only important information about the food. People should pay more attention to the nutritional value, cut down on saturated fat and avoid trans-fats. For now it's a real challenge: some important data are missing from the food label. The customers have to practically become private investigators to separate healthy foodstuffs from harmful.

 

Responsible eating should become a key to the prevention of major non-transmittable diseases and help decrease current mortality rates in Russia. To help people think and notice what they buy and eat, we need new food labels, simplified and more efficient», – says Oleg Medvedev, Ph.D., head of the National Research Center «Healthy Nutrition».

 

New food labels, easy to read and understand, placed on the front side of the package, would help those too tired or with vision problems to choose the right product. Among those who do not read food labels, 27% complained that the font is too small, and named it the main reason for not reading the labels. However, most of the participants simply do not believe that it contains important information. A third of them do not trust the information on food labels, thinking that the information is false.

 

«The first and most obvious step would be to increase the font on food labels. It's been under discussion for some time, but nothing is done so far. Also, international experience shows that people are not very interested in extensive reading and calculations. Therefore, the information must be presented in a simple form. Most important facts (such as the amount of trans fat, saturated fat, salt and sugar) should be most visible», – adds Oleg Medvedev.

 

Russia needs new food labels.

Results of National survey by NGO "Healthy Nutrition".

 

 

NGO National Research Center «Healthy Nutrition» undertook a nation-wide survey on how Russians perceive food labeling. More than 70% of the population read food labels and interested in consuming safe and quality foodstuffs. The population wants to have mandatory food labeling and see the need to change it.

 

Survey demonstrated that the existing system of food labeling is obsolete and does not meet the needs and interests of consumers. They need new instruments to select high-quality and healthy food.

 

The survey was conducted in 9 regions: Central, Volgian, Siberian, Southern, North-Western, Urals, North-Caucasian, Far Eastern and Crimean. The sample included residents of big cities, oblast centers and rural population.

 

More than 70% of participants notice the product information on the label. Vast majority (90%) watches for the expiration date. 63% pays attention to the production date and the ingrediens. More than one third of consumers notices the weight and volume. A little less than one third looks at the country of origin, trademark and GOST compliance. Less than 10% of the participants pays attention to the energy and nutritional value. Only 6% is interested in the macro- and microelements.

 

Women pay more notice to food labels than men: 79% vs 58%. Therefore almost half of men in Russia is not interested in food information. For them expiration date is the most important information: 87% of men checks it every time. Only 6% of men (and 13% of women) watches the nutritional value and the number of calories.

 

«Expiration date, the date of production and weight are not the only important information about the food. People should pay more attention to the nutritional value, cut down on saturated fat and avoid trans-fats. For now it's a real challenge: some important data are missing from the food label. The customers have to practically become private investigators to separate healthy foodstuffs from harmful.

 

Responsible eating should become a key to prevention of major non-transmittable diseases and help decrease current mortality rates in Russia. To help people think and notice what they buy and eat, we need new food labels, simplified and more efficient», – says Oleg Medvedev, PhD, head of the National Research Center «Healthy Nutrition».

 

New food labels, easy to read and understand, placed on the front side of the package, would help those too tired or with vision problems to choose the right product. Among those who does not read food labels, 27% complained that the font is too small, and named it the main reason for not reading the labels. However, most of the participants simply do not believe that it contains important information. A third of them does not trust the information on food labels, thinking that the information is false.

 

«The first and most obvious step would be to increase the font on food labels. It's been under discussion for some time, but nothing is done so far. Also, international experience shows that people are not very interested in extensive reading and ca lculations. Therefore, the information must be presented in a simple form. Most important facts (such as the amount of trans fat, saturated fat, salt and sugar) should be most visible», – adds Oleg Medvedev.